I often get email's from investors asking me how they can tell which real estate investing strategy is ideal in their city. From the perspective of a new investor it can often be difficult to decide what particular strategy you should use in a given area. There are two essential ways to break down a real estate market for residential real estate investing. One is geographically and the other is demographically. In the case of Geographics let's say we have an investor who lives in Cobb County, GA and he or she only wants to buy and sell properties in Cobb County. Since this investor has chosen to limit themselves to a specific geographic location, they will be limited to the deals (i.e. Strategies) that they find most readily available in Cobb County. For example, if you are in a suburban area that has lots of new construction, you may find more retailing opportunities to owner occupants. You will also find some rentals and virtually nothing suitable for Wholesaling because everything is too new. And, the majority of properties in new areas have very little equity. If you are in an older area such as inside the city of Atlanta where there are thousands of older properties and many fixer uppers, you are much more likely to find wholesale and rental property deals but relatively little new construction. So when it comes to choosing a strategy, your choice will be dictated by the situation. Is there a lot of equity to work with? Perhaps wholesaling is the best choice. Is there very little equity to work with? And it's a pre-foreclosure too? Then a short sale might be the only way to make the deal work. On the other hand many investors choose a strategy and then try to find a house that fits that strategy. For example if you want to be a real estate wholesaler, you have to go where the wholesale deals are. This is what most professional wholesalers will do. They don't limit themselves to a small geographic area. They travel all over the metro area in order to find all the potential wholesale deals that they reasonably can. They may limit their territory somewhat, but generally they will cover a wide geographic area to find only the wholesale deals. Their focus will be on contacting owners of older properties that are abandoned, or need lots of repairs. This is because these properties generally represent the best opportunity for lots of equity and a flexible seller. If you are a wholesaler you don't want to waste your time contacting owners of 2 year-old houses with no equity. Wholesalers who do this are using the demographic method. They are not looking in a particular location, they are looking for a particular type of seller. Demographic prospecting means using more of a mass marketing technique, and targeting pre-foreclosures, health issues, job transfers, probate, divorce, and the whole range of life related events that can lead a person to become a motivated seller. It is more common among professional investors to search for deals demographically rather than limit themselves to specific geographic locations. However this means you must have a willingness to drive sufficient distances to check leads. I personally have driven more than 200 miles in a single day, while viewing as many as 12 properties. At that point I was specifically looking for wholesale opportunities so I had to go where those opportunities were. Had I wanted to stay close to home, which is located about 45 miles from downtown Atlanta, I would only pursue strategies that work with pretty houses, such as lease options, subject-to or buy and hold, because my geographic area is newer and therefore it contains very few wholesaling opportunities. It can take you some time to get a feel for the types of deals that are most likely to be found in your area. If you are in an older area mostly built prior to 1970, then chances are very good that you would find more wholesaling opportunities. If you live in a new area where most of the construction is less than 10 years old you would find more opportunities with less equity. Retailing to owner occupants on a Lease with Option to Buy, is my personal favorite strategy in suburban neighborhoods that are predominately owner occupied. You can make that deal work at 80% LTV, instead of the 65% LTV you need for wholesaling. So, one key to determining what strategy to use in what area is to look at the age and condition of the properties in that area and make offers that work for those properties. In Atlanta, the outlying suburban areas are much more likely to be ideal for retailing, or buy and hold strategies. The in-town neighborhoods in the older parts of the city are better suited to strategies like wholesaling, because older houses tend to have more equity and need repairs. Newer houses usually have less equity and therefore are better candidates for creative cash flow strategies, like "lease with option to buy", or "subject-to the existing mortgage". Creative cash flow strategies may require less equity where Wholesaling strategies will require more equity in order for the numbers to work. Any strategy only makes sense if the numbers work. Regardless of where you are located, and whether your market is "hot" or "cold", the bottom line is -- what will cost you? and, Can you sell it or rent it for more than it will cost? |
